Do you feel like your time and energy are exhausted by doing keyword research? Google trends can improve your strategy.
Well, the formula for keyword research success is not complicated, but all it requires is smartness and exploring tools to find best keywords. Along with that, you have to make use of some platforms to make some profitable keyword lists.
Now, if you are in the digital marketing field means you’ll undoubtedly come across google trends for your keyword research. But, if you are a starter to this field means you’ll never utilize the full potential of this excellent tool.
So, today I am going to discuss about the google trends platform.
In this post, I’ll cover all the best possible ways to use google trends for keyword research.
if you don’t know about google trends means, don’t worry I’ll explain to you.
Google trends is a free online search tool which allows you to see how often keywords, phrases, and subjects have been searched in Google over a specific period.
You can quickly analyze any keyword search graph over a period of time. This tool is regularly updated, and you can quickly find a lot of best and new keywords from the google trends.
Now after knowing about this tool, most of you might think about how to use this tool right?
How google trends works and how to use it?
When you first come across this tool, you can see what searches are currently trending along with the latest stories and insights with maps. When you scroll down, you can even see what was trending on google by year.
Now, when you enter a keyword, you will get the metrics of that keyword.
In that, most of the people think that the trend curve is the direct and proper representation of search volume over time similar to the Google, keyword planner.
But that’s not how Google Trends works:
Here the trends graphs will work differently. When you search for a keyword in google trends, it will show you the interest over time graph whereas coming to google keyword planner you’ll get Average monthly search volume.
So, these both results are entirely different.
“ Google trends always adjust the search data to make comparisons between keywords easier. Here every data point is divided by the total searches of geography and time range to compare relative popularity merely”.
“To simply it, the relative popularity is the ratio of a keyword search volume to the sum of all possible queries search volumes”.
After the metrics, the result then gets scaled on a range of 0 to 100 just based on the topic ratio to all the searches.
This google trends tool eliminate repeated search queries from the same id over a short period of time to give accurate results.
Note: Google Trends only shows data for popular and trending terms. Other low volume keywords will be shown as 0.
Ex: Have a look at the google trends graph for the search term “ twitter” over past 12 months
Now, to clearly explain to you how Google trends give its “Interest over time” graph. Let’s assume that i have google date. ( No can have one but let’s pretend)
Let me take the assumption values to explain to you.
Assume: Total monthly search number of google searches is around 10-11 billion.
Assume: Now, Search volume of the query “twitter” in us is 80 million.
Here is the assumption table:
|May 2018||June 2018||July 2018|
|Avg total Monthly searches in the USA||10,000,000,000||10,000,000||11,000,000,000|
|Avg twitter monthly search volume in the USA||90,000,000||85,000,000||75,000,000|
Now, these are the example results just to show you how it works. Most of these values are inappropriate and assumed Value.
If you want to build a graph in the way Google trends do you have to follow few steps:
- Firstly, calculate the relative popularity ratio of the keyword / the total search queries.
- Then scale these values proportionally to the maximum value 100.
- Put the dots on the graphs to measure results.
Until now, I have shared the working mechanism of the google trends. Now, let’s check out the proper ways which are useful in finding out the best keywords.
1. The best ways to use google trends for keyword research:
In this post, I am going to share seven best ideas to use google trends for keyword research. Along with that, I will show how you can refine your searches as well.
Discover seasonal trends:
If you want to get massive traffic to your website means you have to follow this step. Here in this step, you’ll discover all the seasonal trends, and you’ll create excellent content around that keyword and start promoting to get massive traffic.
Seasonal trends example:
Have a glance at the screenshot; you can have a look at the trends of “Raincoats.” These are mostly purchased in the rainy season so you can see an upward graph in rainy seasons. Medium traffic in another season, so google trends is helpful in discovering seasonal trends.
Here is another example, in this report I used a keyword 2018 FIFA world cup. You can see a massive graph when the FIFA world cup is running. After that, you can see the decrease graph.
So, by using this way you can explore the best trending and popular keywords. If you are running a sports website, then make use of the ongoing popular tournaments. But, if you are selling Raincoats as a seasonal business, then you can make use of the google trends to find the time where people are laboriously searching for best raincoats.
Points to keep in mind:
- Carefully discover the trends of the keyword.
- Then create relevant content which is focused on the topic which you choose.
- If you have that page means to optimize and refresh the content and publish that before the season starts to get massive traffic.
2. Make Sure you stay away from “ Keyword Unicorns” by checking data Skewing popularity spikes:
When you are trying to create excellent content for your next blog post or your website. Always make sure you checked the topic on Google trends before you start writing it.
By checking the topic, you can get the trends of that keyword. So, it will be useful for you to save your time by not creating content for falling topics.
Usually, when you consider writing about some keyword, you will have multiple options. Choose the best one which is moving upwards or having some decent traffic don’t go with old trends.
Previously there is massive popularity for “spinners,” and it has also touched 100 in google trends interest over time. But since that, it has fallen massively and not even getting minimum traffic.
So, it is always best to shift your focus on upcoming trends rather than going for download trends.
3. Discover Relevant topics that are currently trending:
Are you striving to get traffic?
Then why don’t you explore google trends to get untapped keywords for your site? By using google trends “ trending searches” option, you can quickly find lots of search queries which have a significant upward graph in popularity over the past 24 hours.
So, target those keywords to get massive shares and traffic to your site.
Most of you might be wondering why you should be choosing that option right?
Well, let’s assume that you run a sports blog.
You have gone through trending searches on FIFA World Cup.
For Suppose at the time you see FIFA world cup it has already reached the finals stage, you might think that you are too late?
But that’s not too late.
People also search for that term for some days, and you might even get an upward spike after a couple of days as well. After a few days or months, you will again see a downward spike, but that doesn’t matter to you because you have already achieved lots of traffic for that keyword in that small time.
So, it is always best to capitalize on the trending topics. Here you have to remember one thing don’t go for that keyword after a couple weeks or months because you will not get any traffic.
4. Make use of google trends data:
Now, Are you having a long-term blog or website?
Then you can make use of google trends data to get a good amount of traffic.
Whenever you see the google trends for the term “ Oscars”. You can see increased graph at the time of Oscar awards every year.
It is because the Oscars program will take place in March every year. So, you can make use of that google trends data if you have a long term.
Points to consider:
- Although this is a useful point, you have to be smart in executing it.
- Write your content and specify the next year’s date or month in that article.
- Impress people with updated content and be quick in updating the content.
- Create a remarkable piece of content and create a user-friendly page to attract users towards it.
- Only consider this point when you have a long-term blog.
5. Explore untapped keywords by using “ Related Queries” and Steal your competition business:
Google trends usually let its users reveal untapped queries people also search for in trends when they search for your term.
So, you can make use of them and include them in your keyword listings. Most of the popular brands always do this to improve their chances of buying products.
when people are searching for “Shoes” they also tend to search for “curling shoes” and red bottoms shoes.”
Not only that they also provide some other search related topics and queries which are useful for website owners to know what the searcher is searching for.
Now, by using those keywords, you can simply do your keyword research on tools you generally use. So, by doing keyword research, you will explore even more new keyword ideas for your sie.
Things to consider:
- Always make sure you go through the search related topics & Queries in google trends.
- Then don’t stop there, bring those list and do your keyword research in proper keyword research tools like SEMRUSH, Ahrefs, etc.
- Explore more untapped keywords and create content around that and improve your sales & traffic.
6. Discover which cities and subregions mostly need & search for your products or Services:
Watching is always best when it comes to SEO.
Now, carefully watch google trends “interest by subregion” to get the list of “ Country, Cites, subregions” you search term is most popular in and take advantage of that.
You can explore lots of examples for these here I am taking “flooring.”
When I am searching for flooring, I can see Montana has 100%. So, I measured a place where there is the need for my products and services. Now, I have to focus on SEO aspects to reach people and sell my product or services.
All you have to do:
- Target highly demand areas with PPC Ads
- Then create awesome content which mainly aims at people in those popular areas.
- Do you seo correctly to get good results?
7. Redefine your Video Strategy according to People’s Interest:
Most of the people these days target youtube, and I think I don’t have to say that because almost all of you know about the popularity of youtube.
If you want to get more views on your videos?
Then redefine your video strategy by analyzing what people are searching on youtube with the help of google trends.
You can do a specific search for youtube queries by hitting scroll down option on web search and select youtube search.
Here I searched for “Fortran,”I can see both upward and downward graphs, but presently it has no searches. So, as a YouTuber, you have to smart and skip this result.
Now, this is it.
These are the best and practical techniques which you can use to find the best and untapped keywords.
Here’s the Next Step:
Now, I want to turn it over to you:
Which of these seven keyword research techniques from today’s post are you going to try first
Are you going to start exploring Google trends for related topics?
Or Maybe you want other tactics.
Either way, let me know by simply leaving your comment in the comment section right below the post. Also, don’t forget to share this post with your friends.