Advanced solution for analytics, intelligence and optimization of online business. Web Analytics 2.0.
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Enterprise ClassTrackSite is being used by many of the online businesses and corporate sites to serve both needs of everyday use by online sales teams and site maintenance staff as well as sophisticated research needs of marketing analysts and online business strategists. These companies have compared TrackSite with leading web analytics tools on the market and where impressed by TrackSite's flexibility and advanced analytical capabilities after just a few days of trial and keep actively using it since then. TrackSite allows them to understand how online customers interact with their sites and lets them quickly identify and measure factors that uniquely affect their online businesses and design marketing strategies based on TrackSite's web analytics. These companies have achieved competitive advantage of their online channels by effectively using TrackSite. See Enterprise-Grade Web Analytics. Economic AnalyticsTrackSite offers deep, revealing and actionable insight into revenues, costs, profits, and entire economics of online business. Is specific search phrase profitable? How much income is generated by specific landing page, advertising campaign or product. Is specific pay-per-click advertising a cash-cow or cash-leakage? What website's pages are most popular among most profitable buyers? TrackSite provides rich and comprehensive economic metrics/analytics of online business that answers all such questions. See Economic Web Analytics. Conversion AnalyticsWhether your online business is the simple step-by-step purchase process or non-linear weeks-long multi-visits persuasion, TrackSite will analyze its complete conversion metrics, including conversion rates and conversion funnel metrics. TrackSite is capable to uncover conversion metrics for arbitrary sources, targets and processes. Analysts can view funnel graphs of buyer conversions and customize these diagrams to get a deeper view of revenue generation process or visitors behavior. See Conversion Analytics. Comprehensive Web AnalyticsWeb analytics is presented by complete set of 64 customizable, information-rich, multi-stats reports, each selectively reporting multiple performance indicators selected by user from set of up to 64 indicators/statistics that together cover every aspect of on-site activity of online business. See Comprehensive Web Analytics. Online Marketing AnalyticsTrackSite provides complete web analytics necessary for management of online marketing. See Online Marketing Analytics. Superior UsabilitySimple and intuitive browser-based interface that is trivial to learn and understand presents all TrackSite's capabilities in non-confusing, consistent, professional, strict & clear (Wall Street fashion -- no exciting colorful toys) and elegant way with lots of help text available right on the report's page (no need to rush through manuals). See Demo. Multi-Site AnalyticsAggregate data across several web sites or analyze each site individually. See Multi-Site Web Analytics. Collaborative TeamworkSince there are multiple people involved in decision-making, TrackSite provides multi-user mode to enable easy sharing of analytical information and empower collaborative teams. See Multi-User Web Analytics. Your Own On-Site AnalyticsOne of the key benefits that TrackSite offers (especially for corporate business) is the low cost ownership of entire web analytics system that runs on-site (as opposed to that hosted remotely by third-party analytics provider). Running on-site has many technical benefits, from avoiding data losses and notorious accuracy problems due to third-party cookies issue (that affect hosted third-party web analytics providers) to extra ability to track web server metrics and search engine (and other) bots offered by TrackSite. Even more importantly, TrackSite web analytics that may contain years of valuable insider data, such as business metrics and private data collected about visitors and customers, is under your full control, kept inside your organization and not exposed to third party decisions. TrackSite operation is under full control of its users. This avoids dependencies on third-party provider of mass-commodity web analytics as well as allows unlimited flexibility in customizing and fine-tuning advanced dedicated analytics system to exactly meet needs of specific online business. See Own On-Site-Hosted Web Analytics.
Search Engine Crawlers TrackingKnow exactly when specific page or file of your site has been indexed by specific search engine crawler, how frequently it gets revisited and re-indexed, and perform search engine optimization (SEO) accordingly. See Bots/Crawlers Tracking. Web Server MetricsWeb server metrics reported by TrackSite allows to observe full picture of on-site activity, including number of hits served, HTTP response codes, data transfer volumes, transfer rates, connection bandwidth, total web server time spent on each page or file, etc. These stats are reported both aggregately for entire site as well as per page and per URL. In addition, with TrackSite the site maintenance team can monitor 404 Not Found and a like errors, spot broken links, detect abnormal webserver activity, optimize web server performance and bandwidth utilization, etc. See Web Server Metrics. Need Help?We understand that reading through our website you may have questions. Probably, many questions. Do not hesitate to ask them. Let our consultants answer... |
Main Features
Customizable Interactive ReportsTrackSite offers information-rich, customizable and extremely flexible reporting that meets even the most sophisticated research needs of online marketers and business strategists. While for casual use the default report setting with a few basic indicators may be enough, TrackSite offers single-click extensibility and unparalleled wealth of various analytics that expert analyst is free to choose from to meet goals of each specific analysis/research. This built-in adaptability allows TrackSite to give precise answers to unique questions, something that analytics experts would value the most. Compare anything to anything, add or omit data, focus on key indicators/statistics and key visitors segments. On a single page each report can selectively present multiple performance indicators, selected by user from up to 64 indicators, so that analyst can see complete picture represented by combination of indicators, see correlations of multiple time series (e.g. see that growth in number visitors is attributed to growing search traffic, etc.). See Customizable Interactive Reports.
Tracking Individual VisitorsTrackSite allows marketers and sales people to track on-site experience of individual visitors and manage customer relationships based on individual customer tracking. Individual registered visitors/customers appear under their names or pseudonyms (if they choose to not disclose their names) in web analytics down to clickstream level. This allows extremely effective handling of support requests or consulting queries. Moreover, this allows to profile and compare performance of individual visitors, spot and track individual key customers (or even suspected competitors gathering information on your site). Individual visitor/customer information (that they choose to disclose about themselves) can be used in web analytics in various ways to benefit online business, from simple marking of visitors that are special in some way to advanced visitors segmentation and customers relationship management. See Individual Visitors Tracking. Advanced Analytics of Search PhrasesAnalyzing on-site behavior of searchers – visitors who find site via search engines – is of fundamental importance – without it SEO and search results advertising may be totally ineffective and even useless. Up to the challenge, TrackSite provides highly advanced web analytics for all search phrases that visitors use to find web site's pages in search engines, both organic and sponsored search results, including landing page viewing time, visit duration, time-on-site, pages seen, revisitors, conversions to various targets and many more! Search phrases are reported for entire web site, per-engine and per-page. For online businesses that rely on search engine advertising TrackSite offers unmatched analytical power to increase conversions and effectiveness of both SEO and paid search results. See Search Phrases Analytics. Campaign ManagementTrack performance of individual ad campaigns, email campaigns, landing pages, content items, etc., and separately analyze on-site activity (conversions, revisits, time-on-site, etc.) of visitors/customers generated by each such campaign. See Campaign Web Analytics. Content Syndication Feeds TrackingUse of content syndication feeds, like Atom or RSS, by site visitors and online businesses is increasingly popular in new Web 2.0 era. Just facts: all modern browsers natively support feeds subscription; feed readers are among the most popular Firefox plug-ins; many large online service providers, like Google, offer popular feeds aggregator services. For online businesses feeds play an important role of keeping their subscribers (visitors and customers) up to date about news, new content, product announcements, etc., retaining their attention, even if they do not revisit site very often and, thus, remain invisible to traditional web analytics tools, but returning them back to the site immediately when they become interested about anything communicated via feed. But... is there any sense in spending time, efforts and money on implementing and updating feeds in our case? Is there any one reading updates on the other end of the feed? If yes, how many of them keep reading our feeds? Have feed subscribers ever returned to the site induced by the feed? Do feed subscribers ever convert? Does it pays off to invest more to make feeds more attractive to subscribers? TrackSite comes fully equipped to provide answers to these new questions... Read more about Atom/RSS Syndication Feeds Statistics Tracking. Customers: TrackSite Makes Difference"We've already used other web analytics tools. They where good, but don't give the information that
we need so that we can see quality of referrer traffic... Imagine, you get the
URLs where your visitors are coming from and counts for each URL, but that's not enough. How can you tell if these visitors are just visiting
a couple of pages and then go away forever. If you were doing PPC advertising, then this is what normally happens due to the amount of fraud in some of them - traffic may well be of very low quality. That's why the need for more powerful
web analytics solution has become evident.
Tools that we have used are too general and provide not enough detail. TrackSite made things different. Now we know exactly what visitors from specific referring source do on our site and can compare quality of referrers, so that we can focus on good referrers that bring us more prospects and, eventually, more sales..."
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